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Free Community Papers of New York (FCPNY) is a trade association made up entirely of free distribution shopping guides, newspapers and periodicals that publish throughout the state of New York. Our members deliver more than 3.3 million homes via 275 editions weekly. Our advertising arm, AdNetworkNY (formerly Community Papers Ad Network or CPAN) brings buyers and sellers together both regionally and statewide via classified ads, ROP and pre-printed inserts.

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USPS "Mail Drives Mobile" Promotion for Holiday 2015

Written by: Donna Hanbery, Executive Director | Saturation Mailers Coalition

WASHINGTON  ̶  For the past several years, the Postal Service has offered a "holiday" mail promotion that rewarded participating mailers with an up-front, 2% discount on eligible mail pieces sent during the last few months of each year.

The 2015 Mail Drives Mobile Engagement Promotion offers a much longer program, with potential savings of 2% per mail piece for the last six months of the year.

Saturation Mailers Coalition and many of our members, had praised the Postal Service for offering promotions and incentives, but pointed out that the short time frames made it difficult to educate customers on the opportunities and for mailers to reap the rewards of a two-month promotion window. The promotions offered in 2015, which include promotions that are offered to First Class Mail and two promotions for Standard Mail, all have a longer program window.


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