JB Multimedia, the trusted provider of Page-Flip Digital Editions for the free paper industry, has recently released their new page-flip solution, SuperCirc. The SuperCirc product transforms traditional printed supermarket circulars, grocer flyers, and local merchant product catalogs into interactive shopping tools. Consumers can now view local circulars in an easy-to-read page-flip format, while they search and select individual products from its pages and add them to an online shopping list.

This list can then be emailed or printed, driving consumers to the local merchant in a web-to-store shopping experience. The SuperCirc shopping list can even be created and viewed on a mobile device or iPad. Publishers finally have the ability to build their insert business online with a highly effective and profitable product that's completely hands-off without any required financial investment.

“This could be a great revenue stream for community papers,” stated Arlo Kallemeyn, one of the first publishers to begin using the SuperCirc solution for a grocer client.

Justin Gerena, President of JB Multimedia, clearly outlines how publishers begin generating new revenue with the SuperCirc solution. “While you can certainly provide SuperCirc to your grocer clients as a straightforward pay-per-page service,” Gerena explains, “you can easily offer this solution as part of a total advertising package. Links to the circular can appear on your publication’s site, the grocer’s site, and as a featured sponsor in weekly email blasts that go out to your digital subscribers,” all which are low-cost, low-maintenance, high-profit offerings. Providing a variety of print and online advertising options allows publishers to transition themselves from a print-only product to a multi-medium advertising solution. For local grocers and merchants, the solution gives them the ability to reach a wider audience while maintaining a local market and local brand appeal, all with a modest investment. The interactive shopping lists have become a must-have tool for local merchants looking to drive web-to-store traffic as more and more consumers are going online looking for local deals prior to shopping in person.

JB Multimedia has already processed dozens of demos of the solution in just the last couple of weeks. Requests have come from current digital edition clients, as well as new contacts that are anxious to build their circular business. Local grocers, ecstatic about a product that puts them on the "digital map" without breaking the bank, have made numerous requests themselves. JB Multimedia hopes to eventually connect these local businesses to local publishers who adapt the SuperCirc product. "While we will happily serve any local merchant who comes to us directly, we much rather have a local publisher to handle client relations so they can offer them a variety of local advertising solutions and make the most of their marketing budgets. It also keeps advertising dollars within the community,” stated Robert Durso, Director of Marketing at JB Multimedia.

About JB Multimedia

JB Multimedia (www.jbmultimedia.net), the leader in digital solutions designed specifically for the free paper industry, offers publishers a complete suite of services that allows them to incorporate innovative digital solutions into their printed products. JB Multimedia, who is best known for their Page-Flip Digital Edition suite of products, provides publishers with the ability to convert their printed publication into an interactive online format. Additional web-based products are also available, all designed to provide publishers with hands-off, easy-to-deploy, revenue- generating solutions that transition publishers’ business models from print-only to multi-medium, while maintaining and protecting their "print dollars." For more information about SuperCirc and JB Multimedia, or to schedule a product seminar, please contact Justin Gerena by phone (888) 592-3212 ext. 710 or visit www.supercirc.com.