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Facebook inflates reach Mathes

Delta Online

 

 

Facebook inflates its ad reach by millions, analyst claims

 

Facebook inflates the number of people who can see the advertisements on its platform, a Pivotal Research Group analyst said in a note.


Facebook said, "They (reach estimates) are designed to estimate how many people in a given area are eligible to see an ad a business might run. They are not designed to match population or census estimates."

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