 |
Our mission is to unite and educate our members for their strength and prosperity. |  |
Latest News
- EXIGENT RATE REMAND CASE
- 2011 Graphic Awards Presentation
- PETE GORMAN TELLS POSTAL PRESIDENT THE PENNYSAVER STORY
- What's the weather like in your company?
- SMC UPDATE - December 1, 2010
- UNITED BREAST CANCER FOUNDATION (UCBF) NEEDS YOUR HELP!
- Audits Show Free Newspaper Circulation Rises Again
- CRIBB, GREENE PUBLISHER CONFIDENCE SURVEY RESULTS
- PUT THE POWER OF ADMALL IN YOUR REPS' SMARTPHONES!
- Genesee Valley Pennysaver on the Jay Leno Show
- Jay Leno
- AFCP/TLI Podcast #4 - Effective Listening I
- AFCP/TLI Podcast #1 - Understanding Life's Priorities
- AFCP/TLI Podcast #3 - Goal Setting
- AFCP/TLI Podcast #2 - Your WHY Determines Your HOW
| DALs Must Meet Automation Requirements |
 |
 |
| Written by Donna Hanbery, SMC |
 The United States Postal Service has published a Federal Register notice that effective March 2, 2009, all detached address labels (DALs) accompanying a saturation mailing of periodicals or standard mail flats must meet the Postal Service’s requirements for automation compatibility. To be automation compatible, a DAL must be on card stock that will fit the Postal Service’s automation equipment (generally, nine point card stock) and must use a delivery point Post Net or Intelligent Mail barcode. These standards do not apply to DALs with a simplified address format.SMC has continued to urge the Postal Service to keep detached address labels as a cost effective addressing option for saturation mailers. In a recent survey of SMC members, many free paper publishers responded that the DAL was essential to their use of the mail because the costs or production burdens of placing an address on the piece were not possible, for the mailer. Some SMC members that do shared mail programs without a free paper, wrap, or mailer-produced outside piece, commented that they would not be able to use the USPS at all without a DAL. Some survey respondents wrote that the revenues from the DAL helped support their saturation mail programs. Without the DAL revenue, the combined cost of postage and production would make the Postal Service cost prohibitive. Most survey respondents stressed that they would like to see the Postal Service allow simplified mail as an option for city routes as well as rural routes. SMC members, and free paper publishers in particular, continue to question the wisdom of the Postal Service requiring the additional cost and production burdens (for both the mailer and the Postal Service) of a specific address where a saturation piece is going to all households. The survey showed that most large mailers and publishers have eliminated the DAL and switched to on-piece addressing to avoid the DAL surcharge. But for many free papers and SMC members, the availability of the DAL is the only way that many mail programs, or smaller publishers, can continue to use the Postal Service for distribution. For more information on or questions about this article or SMC, please contact: Donna E. Hanbery Saturation Mailers Coalition 33 South Sixth Street, Suite 4040 Minneapolis, MN 55402 (612) 340-9350/direct dial (612) 340-9446/fax Website |
Headlines
Contact Details
Free Community Papers of New YorkP.O. Box 11279
Syracuse, NY 13218
Phone: 315-472-6007 or 877-275-2726
Fax: 315-472-5919
Contact Form
|
|
