Resources

Associate Members
AdSense Makes Sense

Dear FCPNY member:

As you know, AdNetworkNY classified ads are the association’s largest source of revenue and also fund the member benefits our FCPNY publishers enjoy. As our classified advertising market declines we consistently seek new alternative revenue sources to replace those lost classified dollars. This communication is an introduction to a new program that will do just that.

Effective immediately, FCPNY is launching a Google AdSense Network. We are asking our member publications to set aside one unsold display ad space on your website and designate it for this program, much like the way you set aside space in your print publications to run the AdNetworkNY classified ads. Our project consultant, fellow weekly publisher Joe Mathes, will fill the donated space with ads from the AdSense Network and FCPNY will benefit from the revenue from that one spot on your publication website.

The Board of Directors approved this program enthusiastically. They also agreed to begin the new website advertising network by placing the AdSense code on all board member sites in order to perfect the system before rolling it out to the full FCPNY membership.

The FCPNY AdSense Network will help your association continue to provide member benefits like: CVC audits and readership studies, AdMall sales and research tools, conferences, Leadership Summits, online training with Tom Cuskey, imPRESSions newsletter, human resources support and more. Your participation is vital and urgent!

We will provide you with an FCPNY AdSense Network code for your website at the following site http://altrevtech.com/_/FCPNY. Please place this individualized code on your website as soon as possible. This code is for a responsive ad – VARIABLE SIZE (one size fits all). Responsive ad units allow you to support a wide range of devices (i.e., computers, phones, tablets, etc.) by automatically adapting their size to fit your page layout. Regardless of which device users choose to visit your site, responsive ad units can help you provide a great ad experience.

Other ad sizes are available upon request. We have carefully filtered out ads pertaining to dating, chat, gambling, alcohol, tobacco and other potentially offensive categories.

If the process I have described sounds like Greek to you and you are not tech savvy, not to worry; your IT person or website vendor should be able to place it on your site with relative ease. If you do not have a tech saavy person on your staff, or at your disposal, FCPNY can also help you. If you have any technical questions or need assistance in placing the code, contact Dan at 877-275-2726 or dholmes@fcpny.com

Thank you again in advance for your participation, your timely placement of the FCPNY AdSense code on a premium position of your website is greatly appreciated. If you are interested in placing more than one ad on your website we can help you do so and each additional ad will be paid directly to you in full.

Dan Holmes

Executive Director – FCPNY

Member Seller Incentive

Earn as much as $50 direct to you weekly in bonus cash from FCPNY!

That’s right — AdNetworkNY has the zone options that make sense for advertisers…And we have incentives for our member/sellers that make money for them!

A new* STATEWIDE classified ad earns you $50 each consecutive week the ad runs…
RETAIL: $489 for 25 words…your cost to us is $244.50

A new* UPSTATE classified ad or DOWNSTATE classified ad earns you $40 each consecutive week the ad runs…

UPSTATE RETAIL: $349 for 25 words…your cost to us is $174.50

DOWNSTATE RETAIL: $319 for 25 words…your cost to us is $159.50

A new* WESTERN or CENTRAL-CAPITAL classified ad earns you $30 each consecutive week the ad runs!
WESTERN RETAIL: $249 for 25 words…your cost to us is $124.50

CENTRAL RETAIL: $319 for 25 words…your cost to us is $114.50

Advertisers get
big coverage options for a small investment
one call-one invoice convenience
Buy 3 Weeks, Get 1 Week Free added value!

CLICK HERE for our most recent rate card

Email us at for more information: ads@fcpny.com

*A NEW ad is any advertiser who has not advertised in the network for at least six months.

Kantar Media Opportunities

Opportunity knocks

Dan Alexander
Chairperson, PaperChain

At the recent AFCP conference in Louisville, TLI Dean Rob Zarrilli, reminded us of Jimmy Valvano’s famous line “Where we’ve been, where we are and where we are going”.

I need to borrow that line to explain how you can enhance the perception and visibility of your publication(s) as well as the free paper industry.

Where we’ve been

PaperChain was formed in the late 1990’s with the primary vision of finding solutions to enhance, expand and promote the free paper industry.

A signature part of that effort was making sure that our publications were audited and that our publications were positioned more prominently in the eyes of major media buyers.

Our state, regional and national associations focused on providing the audits while those same associations pooled member dollars to provide a top-of-page listing in Kantar Media’s planning and buying platform, SRDS (Standard Rate and Data Service). We call that listing “The Lift” as it takes the standard publication listing and lifts it alphabetically to the top of the page while adding a distinctive PaperChain Logo and a “C” Logo for the CVC Audit designation.

The SRDS/Kantar Media Lift program has remained a constant and has continued to position PaperChain Publications at the top of every DMA in the nation where we are seen first by media buyers where we compete against over 6,000 print publications and 3,400 digital media listings.

Over the years members have seen successes they can attribute to both the circulation audits and from the Lifted SRDS Listing. The PaperChain Board of Managers believes we’ve laid the foundation that is about to pay great dividends.

Where we are

The economy has not been kind to media companies the last few years. More competition, dwindling budgets, and reduced staffing has caused all media companies to question every expense. Our free paper association boards have had to prioritize expenses as classified programs, which easily funded the PaperChain program for many years, have struggled to justify the funding need. To their credit, the majority of those boards have seen the value of keeping the SRDS/Kantar Media program in place and staying the course.

As we negotiated the new 2017-18 contract with Kantar Media we stressed the importance of continuing the program and our partners at SRDS worked with us to tighten the program to stay within our budgetary confines.

Where we are going

Once the SRDS Lift renewal was in place we suggested Kantar Media consider one more option.

That option was a deep discount for PaperChain members to purchase one of four unique options to convert their standard listing to a premium listing. A number of the 210 DMA’s have no premium listings sitting atop the page.

I ask you to consider the impact our Free paper Industry can make if DMA after DMA prominently features a free community paper or group at the top of the page providing in-depth details about the paper/group, the services they provide, the tremendous reach of the publications and the important role those papers play in the economies of the communities they serve.

Here is the comparison between a premium listing and a standard listing…

Premium Listing Option Standard Listing with Lift

It is the ideal time to strengthen your visibility with national and regional agencies at a time when they are actively searching for alternative delivery options due to the declining circulation of many traditional print publications. This is the perfect time to capitalize on this long time investment.

Free community papers provide the best market penetration and generate the highest ROI available making us the ideal and logical alternative choice.

I strongly urge you to give serious consideration to this request by calling our Kantar Media representative, Michael Forgash today. Learn more about the discount program and how affordable your premium profile can be. His direct number is (646)-895-8423 or he can reached by email at michael.forgash@srds.com.

DOWNLOAD THE KANTAR MEDIA INFORMATIONAL FLYER HERE

2017 USPS Mobile Shopping Promotion

Save 2% on Postage with 2017 USPS Mobile Shopping Promotion

On behalf of PaperChain we encourage you to participate in this valuable USPS promotion.

As a free paper publisher that uses the USPS to deliver your publication, participation in this program will save you 2% of your total postage cost from July 1st through December 31st.

Below are the steps you will need to take to participate in the 2017 Mobile Shopping Promotion:

1. Download the program requirements: https://postalpro.usps.com/node/2690

Please read the instructions provided and follow all steps in order to receive the 2% discount. Each participating publisher is cautioned to ensure their qualification with the USPS. PaperChain cannot be responsible for publisher who fail to meet the USPS qualifications and does not receive the discount or has to refund the discount for not following postal regs.

2. Enroll immediately in the program through your USPS Business Customer Gateway

(gateway.usps.com)

3. Run the attached NCP Travel ad anywhere within in your paper but make certain not to change the copy. You can re-size proportionally but if you alter the ad you should get re-approval from USPS.

4. The discount must be claimed at the time of the mailing and cannot be rebated at a later date.

Further questions can be directed to the Program Office:

Email: Mailingpromotions@usps.gov

Facsimile: 202-268-0238

Mail: US Postal Service Attn: 2016 Mobile Shopping Promotion
PO Box 23282
Washington, DC 20026-3282

AdNetworkNY Promo Ads

AdNetworkNY Fillers

Fill ads promoting AdNetworkNY are available here in assorted sizes, both in color and B&W. “Branded” ads include the AdNetworkNY direct contact information and are ready to use; “Pub Logo” ads need your local information set in the ads so that prospect calls & opportunity come to your paper (the preferred method).

AdNetworkNY Class Fill Ads 1 column B&W

AdNetworkNY Class Fill Ads 1 column Color

AdNetworkNY Class Fill Ads 2 column B&W

AdNetworkNY Class Fill Ads 2 column Color

SAPA "Free Papers" Ads

What do you do when you have some extra space in your publication? You normally fill it with some predesigned pieces you’ve run a couple hundred times in the past. It’s time for something different. SAPA Headquarters has come up with 10 new ads you can run in your publications when you have some extra space. They are available in full color and grayscale and can be customized with your logo. These ads promote our industry and position your publication as the leader in the community. Feel free to use them in your publications!

Grayscale Promotional Ads

Weird Sign
No Right Turn
No Limit
Divided Highway
Vault
Potatoes
Coffee
Freedom
Freedom Ring
Free Press

Color Promotional Ads

Radio
Weird Sign
Television
No Right Turn
No Limit
Divided Highway
Vault
Potatoes
Coffee
Freedom
Freedom Ring
Free Press