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Our mission is to unite and educate our members for their strength and prosperity.
2017 Spring Conference

 

FCPNY Spring 2017 Conference

Join us in Saratoga for two days of powerful training and a celebration of excellence with our

2017 Graphic Awards Presentation

 

FCPNY -- NYPA -- NYNAME

Joint Spring Conference 2017

FRIDAY & SATURDAY APRIL 7 & 8 -- Joint conference facilities at the Gideon Putnam, Saratoga Springs


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FCPNY member accommodations available at the

 

Courtyard Marriott

All convention attendees are responsible for making their own hotel reservations.

You must use the Conference Hotel Reservations form in order to get our discounted group rate.

CLICK HERE for the Courtyard Marriott form.

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CLICK HERE to REGISTER NOW for the CONFERENCE

 

Download the Schedule Grid & Speaker Lineup HERE

 

Here is a partial look at the conference lineup...

ADVERTISING & SALES:

  • Shannon Kinney, founder of Dream Local, will lead a workshop on using the latest and greatest social platforms to drive revenue.
  • Ryan Dorhn, CEO of Brain Swell Media, will present sessions on digital sales strategies, 60 sales tips in 60 minutes, and increasing the total ad buy.
  • Kelly Wirges, CEO of Pro Max Training, will talk about addressing objections, prospecting that pays, developing a high-performance sales team, and assessing your own strengths and weaknesses as a sales leader and coach.
  • Stacey Sedbrook, vice president for strategy and business development, SalesFuel, will present,  “A New Way to Prospect, Reinventing the Needs Analysis Through Smart Automation,” and “How to Focus, Motivate and Retain Your Sales Team.”
  • Steve Bookbinder, CEO of Digital Media Training, will teach you how to evolve your media offerings, and he’ll provide an overview of the digital media landscape and what’s trending.
  • Self-described integrity sales specialist Diane Ciottta will present four successive workshops focused on increasing sales, enhancing accountability, and accomplishing goals.  Diane’s motto: “Activity drives productivity, and integrity sells.”

 

PUBLISHERS:

  • Ondrej Krehel, cybersecurity and digital forensics, LIFARS, will present, “Your Money or Your Data: The Era of Cyber Extortion.”
  • Heather Phillips, editorial product director, news projects, the New York Times will present a session on product management to manage multiple stakeholder needs and ensure the best possible user experience.
  • Rebecca Capparelli, executive director of promotions at Gatehouse Media will talk about increasing revenue, engagement and data with artful promotions.
  • Mary Walter Brown, publisher, Voice of San Diego, will lead a session on "Revenue Diversity -- The Importance of Building a Pipeline of Consumer Revenue."

 

GRAPHICS:

  • Digital handyman Russell Viers will present two days of his always-entertaining Adobe certified training sessions on publishing workflow, pagination, Adobe Bridge, InDesign, Illustrator, Photoshop, and publishing trends.
  • David Fowler, CEO of Ads Up, will present workshops on creating high impact digital ads and creating powerful print ads.
  • Editorial photojournalist David Handschuh has been working his magic behind the lens for more than 30 years.  Handschuh will lead workshops on Photography 101 for Reporters and feature photos that focus on community.
  • Tracy Collins, design team leader at Gannett’s Phoenix Design Studio, will explain how digital has changed print design.
  • Adrian Norris, creative director, digital media at The Globe and Mail (Toronto) will present a workshop on front page redesign.

 

NEWSROOM:

  • Terry Parris, ProPublica’s community editor, will talk about audience engagement and why investing in a deep connection with your readers can pay big dividends.
  • Jacqui Banaszynski, Knight Chair in editing at the Missouri School of Journalism, will present sessions on interviewing and story discovery.
  • Michelle Nicolosi, editor for digital, social, photo and video at The Oregonian, will lead a session on how to put your readership metrics into action with a step-by-step guide to creating content that readers want.
  • Jean Hodges, senior director of content for Gatehouse Media, will show you how to take stock of your resources, shake up your structure, and generate more quality content.
  • Stephanie Davis, from Virtual Xperience, will show you how to use virtual reality as a story telling platform.

 

IN ADDITION...

You’ll be inspired by an awesome keynote address at lunch Friday. Enjoy fabulous (and we do mean fabulous) food and drink while dancing the night away and cavorting with your colleagues in Saratoga’s famous Museum of Dance Friday evening.

Take time to learn about cutting edge products and services from more than two dozen exhibitors including commercial web printers, app developers, graphics services, CRM software, CMS, mailing software, publishing systems, video platforms and more.

Last, but not least, take advantage of the networking opportunities and all the information and experience that your colleagues from across the state have to share.  This year, FCPNY is partnering with NYPA and NYNAME and  to bring together daily and weekly newspapers, Pennysavers and shoppers.  The brain trust will be amazing.

 

INVESTMENT*: Only $199 total base registration fee covers up to four attendees; each additional attendee is $49 (fee does not include hotel accommodations)


CLICK HERE to register for the CONFERENCE

 

CLICK HERE for the Courtyard Marriott Group Rate Reservation Form

*Any hotel registration for those staying overnight is not included in the registration fee.

 

 

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